Click the Figma button for Hi-Fi Prototype
Sage
Sustainable Actions for a Greener Earth
Case Study
UTSA UX/UI Class Group Project
User Insight:
Stella, a busy stay-at-home mom and content creator, craves practical tips and engaging resources to effortlessly integrate eco-friendly habits into her everyday life. Frustrated by the clutter of scattered information online, she longs for a one-stop platform that empowers her to make informed choices for her family, health, and planet while seamlessly tracking her progress towards a greener lifestyle.
Problem Statement:
Eco-conscious individuals like Stella struggle with a fragmented landscape of eco-friendly information. Finding reliable local events, sustainable products, and actionable resources like DIY tutorials and expert advice proves time-consuming and overwhelming. This lack of centralized, personalized guidance hinders their transition to a greener lifestyle and dilutes the potential positive impact on the environment.
UX Hypothesis:
I believe that by curating a comprehensive, user-friendly platform that aggregates local events, sustainable product recommendations, and engaging educational resources, we can streamline the journey towards eco-friendly living for individuals like Stella. Personalized recommendations, gamified progress tracking, and a supportive community will further motivate users to adopt sustainable habits, ultimately leading to a broader positive impact on the environment and individual well-being.
Click the Figma logo above to view the prototype.
A storyboard from the same project. I added images of what I presented to the group. The outside wooden table acts as a homepage where elements are collected from each user. Each idea would take you to a new screen.
